Users will soon have a fresh option that allows them to reduce the amount of artificial intelligence-produced content appearing in their feeds. This initiative comes as the service announced that it presently contains in excess of 1 billion AI-generated clips.
Pilot Phase and Launch
The update is undergoing trials over the following weeks before a widespread rollout. This shift comes amid a surge in AI-generated material, spurred by recent content generation software.
The Broader AI Trend
It has been noted that nearly 10% of the most rapidly expanding video streams on another major platform only show clips produced artificially. A large amount of this content is deemed low-quality AI content, a label for poor-quality, factory-style content that is typically absurd or surreal.
“We know from our community that numerous viewers enjoy content created using AI tools, including AI artwork to educational videos, and we aim to offer the community the option to adjust the amount of that, according to their own choices,” stated a company executive.
Scale of AI Content
The platform shared that there are currently over a billion videos on its app labeled as made with AI. In total, more than 100 mn videos are submitted to the app each day, making AI content a relatively small portion of its complete catalog.
User Control Features
Members will be capable of limit or boost the level of artificial media they watch by using the “manage topic” setting in the app and picking the AI content topic. Additional categories that can already be adjusted under the filter encompass politics, clothing, aesthetics, and movement.
Content Labeling and Policies
TikTok’s rules mandate content makers to label convincing AI-generated content, and it prohibits malicious AI impersonations of public figures or critical incidents. Any believable AI-generated clip that is without a tag can be deleted under its community policies.
Furthermore, the service will now attach an AI-generated tag to content made using its built-in AI features, or identified by an industry-wide initiative for recognizing artificial media. This step is designed to stop users from trying to bypass the tagging system.
AI Literacy Programs
TikTok is also establishing a two million dollar awareness program for specialists and organizations to develop learning resources about using AI responsibly. This program will support educational bodies specializing in educating coding and technology.
Platform Protection
The platform has defended its content review process, amid controversy over proposals to make redundant numerous content moderators in the UK. It is planning to reduce a significant number of roles in its trust and safety department in its British office, with labor groups and online safety experts raising concerns that humans are being replaced by AI moderation.
A trust and safety lead explained that staff-based oversight would continue to be important, but automated tools can shield workers by filtering out the most harmful content prior to it is viewed by humans. The company stated a 76% decrease in explicit and harmful content handled by human moderators over the past year due to reliance on its automated systems.
“We think that it’s essential to integrate staff and AI to keep the platform safe,” she said. “We’ll have humans as part of that process, but we additionally believe it’s very important to minimize viewing of dangerous material as swiftly, which is where a significant AI assistance is really helping us operate efficiently.”
